It involves assessing its overall health, identifying areas of improvement, and optimizing its performance.
It involves identifying the search terms that people use to find your website and incorporating those terms into your content.
It provides suggestions for optimizing your title tags, meta descriptions, and header tags to improve your website’s search engine visibility.
Backlink analysis involves examining the incoming links to your website from other websites.
It provides you with information about your website’s traffic, bounce rate, and conversion rate.